Just what is going on?!
06/10/0822:27 Categories:
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Never a big fan of the ‘True’ branding which this video evokes, this video drew my attention. Whilst the aims of the team who put this together incorporate a whole cornucopia of contemporary issues, from credit crunch, to climate change, the video plays on the associations of the original advertising strategy very successfully indeed. You would have a hard time thinking it wasn’t a Budweiser ad. It’s well done.
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