Keep it, kept it, share it
Looking for the latest gadget? Got to have that iPhone (yes, it can be a tough choice!). We are ‘programmed’ to ‘need’ the latest badges of post-post-modernity, sometimes it is useful, and at other times it represents desire, pure and simple. Imagine for a moment that it is now cool to have only as much as you require to enjoy life, and no more. Straightforward idea, and one which many belief systems have constructed themselves around.
Enter a straightforward project called, Kept. The idea being that you take pride in valuing what you have around you, avoiding having more and more stuff produced to satisfy a desire. Of course, a natural response might be, ‘loss of a commercial reason will kill development’ (based on the creation of desire as a drive for commerce). The challenge to move to a post-consumer world is baffling to some, and to others a new kind of self-control might be well considered, bearing in mind the fierce effect now being felt by the actions of the banking profession.
Projects like Kept shouldn’t be viewed as a full answer, but it does perhaps offer an opportunity for us to rethink the way we individually calibrate our concept of ‘desire’. One thing is for sure: we won’t create any type of paradigm shift to benefit the world by consuming more stuff. The development of the commercial service sector has surely only just been born. And with that, the practice of design continues to redefine itself.
Read more about the project and subscribe at: www.kept.it
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