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<title>RSS Feed: Mark Beever</title><link>http://www.book-lab.co.uk/index.html</link><description>News</description><dc:language>en-gb</dc:language><dc:creator>mark@book-lab.co.uk</dc:creator><dc:rights>2010 Mark Beever</dc:rights><dc:date>2010-10-10T20:38:46+01:00</dc:date><admin:generatorAgent rdf:resource="http://www.realmacsoftware.com/" />
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<lastBuildDate>Tue, 02 Nov 2010 23:46:21 +0000</lastBuildDate><item><title>To promise the sun is better than the moon</title><dc:creator>mark@book-lab.co.uk</dc:creator><category>Sustainability</category><category>Planet</category><category>Technology</category><category>&#x3c;font color=&#x22;#333333&#x22;&#x3e;Full listing</category><dc:date>2010-06-15T13:29:19+01:00</dc:date><link>http://www.book-lab.co.uk/files/the_road_not_taken_film.html#unique-entry-id-82</link><guid isPermaLink="true">http://www.book-lab.co.uk/files/the_road_not_taken_film.html#unique-entry-id-82</guid><content:encoded><![CDATA[<object width="348" height="221"><param name="movie" value="http://www.youtube.com/v/v9VD6MdEt0U?  fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/v9VD6MdEt0U?  fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="348" height="221"></embed></object>


&ldquo;We simply must balance our demand for energy with our rapidly shrinking resources.   By acting now, we can control our future instead of letting the future control us.&rdquo;


- Jimmy Carter, 18.   April 1977


More than thirty years ago, a set of  solar panels were installed on the roof of the White House, Jimmy Carter dedicated them with the foreboding words: 


&ldquo;A generation from now, this solar heater can either be a curiosity, a museum piece, an example of a road not taken, or it can be just a small part of one of the greatest and most exciting adventures ever undertaken by the American people.&rdquo;


In a society so utterly driven by success, it has become a standard for the new person in charge to radically break with the ideas of their predecessor.   The constant reinvention demanded by society meant that after less than seven years use, the solar installation was removed at the request of the new president Regan.


Whilst Swiss artist filmmakers Christina Hemauer and Roman Keller fulfill part of Carter&rsquo;s prediction by handing over one of the original panels to the Jimmy Carter Library and Museum, their film, A Road not Taken allows us to step back in time to follow the route taken by the solar panels, the different people involved, and the larger decisions made in relation to the oil crisis of the time.


By reviewing the current focus on the &lsquo;urgency&rsquo; of climate change within the lens of decisions taken and not followed through over 30 years ago, this film is a reminder that the way forward,  the way to reinvent and innovate, is to start to look in the rearview mirror a lot more than we do.   We don&rsquo;t need anyone to promise us the moon, but promising the moon is a different matter and we need to be able to recognise the difference.


Read more about the making of the film via: roadnottaken.info
]]></content:encoded></item><item><title>Dream signs</title><dc:creator>mark@book-lab.co.uk</dc:creator><category>Creativity</category><category>&#x3c;font color=&#x22;#333333&#x22;&#x3e;Full listing</category><dc:date>2010-07-12T19:23:31+01:00</dc:date><link>http://www.book-lab.co.uk/files/8a5f53437bbf2c4ff7e632eb6a48cf9f-80.html#unique-entry-id-80</link><guid isPermaLink="true">http://www.book-lab.co.uk/files/8a5f53437bbf2c4ff7e632eb6a48cf9f-80.html#unique-entry-id-80</guid><content:encoded><![CDATA[I defy anyone NOT to get excited about typography once you click on this link, amazing work: typarchive.com]]></content:encoded></item></channel>
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